Hi, I’m Eden! Owner, mother, and the default face of Lucky Lasso. We originally started this brand in Tennessee but eventually relocated to Indiana to be closer to family. Our team consists of me, my mom, Casey (baby daddy), and most days, our 4-year-old son.

I started this little brand with charm jewelry, but I always dreamed of making it something way bigger. I’ve always felt like the fashion industry lacked a brand that felt totally me, so I decided to create it.

Maybe you’re here for that, or maybe you’ve been here all along. Either way, thank you for supporting me and my family. I’m so glad you’re here.

Xoxo,